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Dr. Tim Andrews

Partner (Brand Strategy)

Partner (Thailand)

Advises business owners and senior management in formulating branding strategy and execution plans.

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“Dr. Wilson Chew has been involved in many facets of Mooreast’s developments. With his careful guidance, we’ve emerged stronger despite the challenging pandemic period.”

ABOUT

Dr. Tim Andrews is a partner at J.P. Wilson. He holds more than two decades of experience leading advisory projects relating to brand strategy. Dr. Andrews is deeply familiar with the business landscape in Southeast Asia, especially Thailand and Singapore, having consulted and taught in the region since the 1990s.

In his work with private clients, Dr. Andrews journeys with business leaders to formulate strategy and execution plans to achieve their desired brand positioning goals. He conducts his work with a meticulous, evidence-based approach given his past and current experience in both academia and industry.

Dr. Andrews’ research work on Brand Strategy is widely published in books and publications in academic journals. He is the Associate Editor for Asia Pacific Business Review, and the Editor for Routledge Working in Asia Series.  Dr. Andrews serves as an Adjunct Faculty & Visiting Research Professor at the University of Strathclyde (UK), Webster University (USA), Chiangmai University (TH) and Chulalongkorn University (TH).

EXPERTISE

  • Brand strategy

    • TRACK RECORD

  • Brand Strategy – Emerging Southeast Asian conglomerate with a diverse portfolio spanning hospitality, construction and retail
  • Brand Strategy – Integrated Facilities Management Corporation
  • Brand Strategy – Corporate Brand Alignment for Thai subsidiaries of Western-headquartered MNEs
  • Brand Strategy – Thai SMEs (Retail & B2B)

    • PUBLISHED WORK

  • Building Brands in Asia: From the Inside Out (2018)
  • Marketing Management in Asia (2013)
  • Branding on the Mekong (2009)
  • The Changing Face of Management in Thailand (2009)
  • Intra-Corporate Marketing Practice Crossvergence: Some Notes from Post-Crisis Thailand (2007)
  • Transforming Your Business into a Brand – The 10 Rules of Branding (2007)

    • EDUCATION

  • 2001: Ph.D. in International Business, School of Business and Management, Brunel University
  • 1996: MA in Managing Export Performance, Bournemouth Business School, Bournemouth University
  • 1990: B.Sc. (Hons), 2.1 (Upper Division) in Economics, London School of Economics and Political Science (LSE)

    • Your Growth Partners

    Dr. Tim Andrews

    Partner (Thailand)

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    Aloysius Arlando

    Partner (Singapore)

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    Dr. Wilson Chew

    Chairman (Non-Executive)

    JK Low

    Partner (Singapore)

    Arindam Mukherjee

    Partner (Thailand)

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    Jaslene Pang

    Managing Director

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    Ahmad Raji

    Partner (Malaysia)

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    Adam Said

    Partner (Malaysia)

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    Gerald Tan

    Partner (Singapore)

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    Arlene Wherrett

    Partner (Australia)

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