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Brand Strategy

It is predicated on establishing a positioning
that both differentiates and strengthens stakeholder loyalty.

Such loyalty must give rise to improved financial performance.

Brand

JPW /brænd/ definition

Market Leadership
Resulting from Building and Sustaining Mindshare

An evidence-based brand strategy can sustain mindshare and market leadership, regardless of the economic climate. 

This is because it sharpens differentiation and strengthens brand recall. These in turn have implications for sales, pricing, risk, and profitability.

At J.P. Wilson, our brand strategists have the capabilities to support ambitious entrepreneurs and family businesses to establish differentiation with certainty. 

We work with clients methodologically to navigate ambiguity to find answers to building and sustaining mindshare, so as to achieve improved financial performance.

The Value We Bring

Flow chart showing brand strategy steps

Your Growth Partners

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Dr. Wilson Chew

Chairman (Non-Exec)

We’ve Emerged Stronger

“Dr. Wilson Chew has been involved in many facets of Mooreast’s developments. With his careful guidance, we’ve emerged stronger despite the challenging pandemic period.”

Dr. Tim Andrews

Partner (Brand Strategy)
Partner (Thailand)

We’ve Emerged Stronger

“Dr. Wilson Chew has been involved in many facets of Mooreast’s developments. With his careful guidance, we’ve emerged stronger despite the challenging pandemic period.”

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Jaslene Pang

Managing Director

We’ve Emerged Stronger

“Dr. Wilson Chew has been involved in many facets of Mooreast’s developments. With his careful guidance, we’ve emerged stronger despite the challenging pandemic period.”

Articles on Brand Strategy

Establishing Differentiation: Key Organisational Drivers
25May

Establishing Differentiation: Key Organisational Drivers

Read

We Drive Results

“We engaged Dr. Wilson Chew over the years for several strategic exercises. He brought a good balance of thought leadership and practical experience in strategy formulation and execution planning. His structured approach helped provide clarity. We appreciate his insights throughout the process.”

Dr. Low Chin Nam

President
NSL Ltd
“For almost two decades, Stolz has been a trusted supplier for HVAC and industrial equipment specialised in the cooling process. Dr. Wilson Chew helped sharpen our positioning and transformed our image into a dynamic brand that captures the essence of the business and our aspirations for the firm. I value Dr. Chew’s views, given his exceptional blend of creativity and strategy.”

Mr. Mark Tan

Founder and Managing Director
Stolz Engineering
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“Advanced is a global engineering science organisation. It has been listed on the Singapore Exchange since 2004. Dr. Wilson Chew has long been a trusted advisor. With his capabilities in capital markets and strategy, we refined our business strategy and model. We look forward to more years of friendship and growth.”

Dr. Kar Wong

CEO
Advanced Holdings Ltd.
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“Bee Cheng Hiang is a leading Asian food company founded in 1933. In 2019, Dr. Wilson Chew played a pivotal role in shaping our expansion roadmap. His profound expertise in strategy formulation, robust research, and astute analysis were instrumental in guiding us towards continued success and growth.”

Mr. Daniel Wong

Group GM
Bee Cheng Hiang
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“For more than a decade, Durapower Group has been a leading innovator of Lithium-Ion cell technology. Dr. Wilson Chew played a key role during our journey to market leadership. I value our friendship and his know-how of evidence-based strategy formulation. We have sharpened our growth strategies and will continue to grow stronger.”

Mr. Kelvin Lim

Group CEO
Durapower
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“KH Roberts has delivered delight for more than 50 years across the world. We could stand tall on the global stage only because we reviewed our strategic plans periodically. We sought Dr. Wilson Chew’s expertise at such a time and together, we reviewed KH Roberts’ growth plans.

Dr. Peter Ong

CEO
KH Roberts
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“PS Energy wanted to grow our land fuel distribution business. We brought this aspiration to Dr. Wilson Chew. Together, we established new growth initiatives, buttressed by evidence. Our performance base grew stronger. Our partnership with Dr. Chew has been rewarding.”

Mr. Sean Chua & Mr. Patrick Ng

Managing Director & Executive Director
PS Energy
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“In 2019, Ban Leong engaged Dr. Wilson Chew to set out its strategic plan, which entailed the remodelling of its business matrix. Dr. Chew’s work in strategy and execution formulation is respectable. Ban Leong posted a 64.9% rise in net profit for 1HFY21.”

Mr. Ronald Teng

Managing Director
Ban Leong Technologies
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“PayAsia established leadership in 41 countries in 12 years. We listed on the Australian Stock Exchange in 2018, and became part of Deel in 2022. Dr. Chew’s expertise in growth and deal strategies was instrumental in giving us the clarity to develop and operationalise our plan.”

Mr. Mark Samlal

CEO and Managing Director
PayGroup
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“Dr. Wilson Chew is a dear friend of TheSeafoodCompany. Of late, we invited Dr. Chew to review our strategy and to also work with us to rethink products, services, or businesses that have not yet been created across Southeast Asia. The work that Dr. Chew produced is riveting.”

Mr. Kenneth Chia

CEO
TheSeafoodCompany
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“Over three generations, LSH has been focused on delivering quality . In our continuous efforts to strengthen our heritage, we aspired to scale the business in several verticals and markets. For this, we engaged Dr. Wilson Chew, an old friend and familiar face in corporate strategy. “

Mr. Jack Lim

CEO
Lim Siang Huat
“Over four decades, Chye Thiam has continually evolved and refined its business model. Chye Thiam appointed Dr. Wilson Chew recently to review its growth strategy. To this, I would say that Dr. Chew’s approach has been evidence-based, analytical, and meticulous.”

Mr. Edy Tan

CEO
Chye Thiam Maintenance
Mr. Edy Tan
“Since 1991, LHN’s innovation efforts in the real estate management services business have been causal to the expansion of our business model. To this, our partnership with Dr. Wilson Chew through multiple strategy engagements over the last 13 years has contributed to our growth.”

Mr. Kelvin Lim

Executive Chairman
LHN Limited
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“In the various inflexion points of our growth journey, we’ve worked with Dr. Wilson Chew, a known figure in the capital markets community. Dr. Chew brings a rare combination of unparallel clarity, deep understanding of economics and finance, and commercial decision making.

Mr. Desmond Gay​ ​

Chairman
JGL Worldwide
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“For many generations, Eastern Navigation has been operating a fleet of over 40 offshore support vessels across Asia and the Middle-East. Dr. Wilson Chew has been instrumental to the family’s approach to the business and the management’s execution of expansion efforts.”​

Mr. Willy Tan​ ​

Managing Director
Eastern Navigation
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“Dr. Wilson Chew has been actively involved in many facets of Mooreast’s developments. With his careful guidance, we’ve emerged stronger despite the challenging pandemic period. I recommend Dr. Chew to companies which are keen to reposition their companies for growth.”

Mr. Sim Koon Lam​

Founder, CEO & Deputy Chairman
Mooreast Holdings Ltd.
Mr. Sim Koon Lam

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