logo

Customer Strategy

It is predicated on identifying key customer segments, addressing their evolving needs and crafting a compelling value proposition to deliver and delight.

A sound customer strategy strengthens loyalty and drives sales. 

Customer

JPW /ˈkʌs.tə.mər/ definition

Financial Performance
Resulting from Superior Customer Experience

An evidence-based customer strategy can build loyalty amid an ever-competitive landscape. This is because it sharpens differentiation. These in turn implicate revenue.

At J.P. Wilson, our customer strategists possess the capabilities to support ambitious entrepreneurs and family businesses to establish superior customer experience with repeatability, which further drives predictability and certainty. We work with clients methodically to find answers to building and sustaining a consistently quality customer experience with improved financial performance aims.

The Value We Bring

A diagram of customer strategy with six elements

Your Growth Partners

Aloysius-Arlando-2

Aloysius Arlando

Partner (Customer Strategy)

We’ve Emerged Stronger

“Dr. Wilson Chew has been involved in many facets of Mooreast’s developments. With his careful guidance, we’ve emerged stronger despite the challenging pandemic period.”

a woman with long dark hair wearing a black blazer over a black top, standing in an office setting with venetian blinds in the background

Jaslene Pang

Director

We’ve Emerged Stronger

“Dr. Wilson Chew has been involved in many facets of Mooreast’s developments. With his careful guidance, we’ve emerged stronger despite the challenging pandemic period.”

Let's Effect Positive Impact for Your Company

Connect

We Drive Results

“We engaged Dr. Wilson Chew over the years for several strategic exercises. He brought a good balance of thought leadership and practical experience in strategy formulation and execution planning. His structured approach helped provide clarity. We appreciate his insights throughout the process.”

Dr. Low Chin Nam

President
NSL Ltd
“For almost two decades, Stolz has been a trusted supplier for HVAC and industrial equipment specialised in the cooling process. Dr. Wilson Chew helped sharpen our positioning and transformed our image into a dynamic brand that captures the essence of the business and our aspirations for the firm. I value Dr. Chew’s views, given his exceptional blend of creativity and strategy.”

Mr. Mark Tan

Founder and Managing Director
Stolz Engineering
a person wearing a white polo shirt with black buttons and a silver wristwatch, sitting with folded arms on top of a document on a table, in front of a black-backed chair
“Advanced is a global engineering science organisation. It has been listed on the Singapore Exchange since 2004. Dr. Wilson Chew has long been a trusted advisor. With his capabilities in capital markets and strategy, we refined our business strategy and model. We look forward to more years of friendship and growth.”

Dr. Kar Wong

CEO
Advanced Holdings Ltd.
a person wearing a formal black tuxedo with a bow tie and white shirt
“Bee Cheng Hiang is a leading Asian food company founded in 1933. In 2019, Dr. Wilson Chew played a pivotal role in shaping our expansion roadmap. His profound expertise in strategy formulation, robust research, and astute analysis were instrumental in guiding us towards continued success and growth.”

Mr. Daniel Wong

Group GM
Bee Cheng Hiang
a person in a blue shirt standing in front of a counter with candy jars inside a brightly lit store with red accents and decorative elements on the wall
“For more than a decade, Durapower Group has been a leading innovator of Lithium-Ion cell technology. Dr. Wilson Chew played a key role during our journey to market leadership. I value our friendship and his know-how of evidence-based strategy formulation. We have sharpened our growth strategies and will continue to grow stronger.”

Mr. Kelvin Lim

Group CEO
Durapower
a person in a dark-colored suit with a white shirt standing in an indoor space with soft lighting in the background
“KH Roberts has delivered delight for more than 50 years across the world. We could stand tall on the global stage only because we reviewed our strategic plans periodically. We sought Dr. Wilson Chew’s expertise at such a time and together, we reviewed KH Roberts’ growth plans.

Dr. Peter Ong

CEO
KH Roberts
a person wearing a black suit and a tie with a camouflage pattern, standing in front of a green, leafy background
“PS Energy wanted to grow our land fuel distribution business. We brought this aspiration to Dr. Wilson Chew. Together, we established new growth initiatives, buttressed by evidence. Our performance base grew stronger. Our partnership with Dr. Chew has been rewarding.”

Mr. Sean Chua & Mr. Patrick Ng

Managing Director & Executive Director
PS Energy
two individuals in light blue shirts standing with arms crossed in front of a wall with the "PS Energy" logo and the words "Fuels. Lubricants. Technologies" written underneath
“In 2019, Ban Leong engaged Dr. Wilson Chew to set out its strategic plan, which entailed the remodelling of its business matrix. Dr. Chew’s work in strategy and execution formulation is respectable. Ban Leong posted a 64.9% rise in net profit for 1HFY21.”

Mr. Ronald Teng

Managing Director
Ban Leong Technologies
a person in a dark suit standing in front of an orange wall with "Ban Leong Technologies Limited" signage
“PayAsia established leadership in 41 countries in 12 years. We listed on the Australian Stock Exchange in 2018, and became part of Deel in 2022. Dr. Chew’s expertise in growth and deal strategies was instrumental in giving us the clarity to develop and operationalise our plan.”

Mr. Mark Samlal

CEO and Managing Director
PayGroup
a person wearing a dark pinstripe suit with a blue checkered tie and white shirt, standing with arms crossed
“Dr. Wilson Chew is a dear friend of TheSeafoodCompany. Of late, we invited Dr. Chew to review our strategy and to also work with us to rethink products, services, or businesses that have not yet been created across Southeast Asia. The work that Dr. Chew produced is riveting.”

Mr. Kenneth Chia

CEO
TheSeafoodCompany
a person dressed in a business suit with a polka dot tie standing in front of a blurred green background suggestive of foliage
“Over three generations, LSH has been focused on delivering quality . In our continuous efforts to strengthen our heritage, we aspired to scale the business in several verticals and markets. For this, we engaged Dr. Wilson Chew, an old friend and familiar face in corporate strategy. “

Mr. Jack Lim

CEO
Lim Siang Huat
“Over four decades, Chye Thiam has continually evolved and refined its business model. Chye Thiam appointed Dr. Wilson Chew recently to review its growth strategy. To this, I would say that Dr. Chew’s approach has been evidence-based, analytical, and meticulous.”

Mr. Edy Tan

CEO
Chye Thiam Maintenance
Mr. Edy Tan
“Since 1991, LHN’s innovation efforts in the real estate management services business have been causal to the expansion of our business model. To this, our partnership with Dr. Wilson Chew through multiple strategy engagements over the last 13 years has contributed to our growth.”

Mr. Kelvin Lim

Executive Chairman
LHN Limited
a person in a business suit sitting at a desk with hands clasped, a keyboard and a white coffee cup in front, and large windows showing greenery in the background
“In the various inflexion points of our growth journey, we’ve worked with Dr. Wilson Chew, a known figure in the capital markets community. Dr. Chew brings a rare combination of unparallel clarity, deep understanding of economics and finance, and commercial decision making.

Mr. Desmond Gay​ ​

Chairman
JGL Worldwide
a person in a checkered suit sitting at an office desk, working on a computer with a black office chair and a telephone in the background
“For many generations, Eastern Navigation has been operating a fleet of over 40 offshore support vessels across Asia and the Middle-East. Dr. Wilson Chew has been instrumental to the family’s approach to the business and the management’s execution of expansion efforts.”​

Mr. Willy Tan​ ​

Managing Director
Eastern Navigation
a person wearing a black suit jacket over a light blue button-up shirt
“Dr. Wilson Chew has been actively involved in many facets of Mooreast’s developments. With his careful guidance, we’ve emerged stronger despite the challenging pandemic period. I recommend Dr. Chew to companies which are keen to reposition their companies for growth.”

Mr. Sim Koon Lam​

Founder, CEO & Deputy Chairman
Mooreast Holdings Ltd.
Mr. Sim Koon Lam

Articles on Customer Strategy

Strategy: More Than a Board Game
14Jul

Strategy: More Than a Board Game

Read
Sustainability: Smaller Firms Can Think Bigger
13Jun

Sustainability: Smaller Firms Can Think Bigger

Read
ASEAN: How Local Enterprises Can Seize Opportunities
07Apr

ASEAN: How Local Enterprises Can Seize Opportunities

Read

©2025. J.P. Wilson. All Rights Reserved.

You cannot copy content of this page