It is predicated on identifying key customer segments,
addressing their evolving needs and
crafting a compelling value proposition to deliver and delight.
A sound customer strategy strengthens loyalty and drives sales.
JPW /ˈkʌs.tə.mər/ definition
An evidence-based customer strategy can build loyalty amid an ever-competitive landscape. This is because it sharpens differentiation. These in turn implicate revenue.
At J.P. Wilson, our customer strategists possess the capabilities to support ambitious entrepreneurs and family businesses to establish superior customer experience with repeatability, which further drives predictability and certainty. We work with clients methodically to find answers to building and sustaining a consistently quality customer experience with improved financial performance aims.
Strategic Direction Formulation
We co-create clarity, alignment, and buy-in on the strategic direction of the company through short, effective workshops.
Growth Opportunities Prioritisation
We facilitate decisions on tradeoffs through our market research and prioritisation matrix, to place the company on its path of growth.
Business Model Refinement
We co-chart the company’s path to growth by finding evidence-based answers to differentiation and scale.
Business Plan Formulation
We structure the company’s strategy coherently for Management’s use and/or facilitation in discussions with potential investors.
Growth Plan Formulation
We develop a phased approach for Management to execute its strategy at all levels and meet its strategic targets.
Regular Strategic Reviews
We journey with Management to ensure our strategy remains relevant by identifying and mitigating challenges to our execution.
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