By Arief Lestadi and Jaslene Pang
An important factor for an investable company to
master is that of market adaptability.
Only companies that are adaptable possess the competitive advantage
to nimbly capture growth opportunities in a market and industry with
a positive demand outlook.
Abstract
Investability extends beyond acquired investments and serves as an indicator of a company’s health and long-term sustainability. Given this, every company should strive to be investable, regardless of its investment attraction intentions.
An important factor for an investable company to master is that of market adaptability . Such a company is firstly implied to be adept at identifying and understanding market demand, or its customers’ needs and wants. Secondly, the company must be able to respond to reliable data. Only then can the company possess the competitive advantage to nimbly capture growth opportunities in a market and industry with a positive demand outlook. In this article, we will illustrate why market adaptability matters through success stories in Indonesia.
Indonesia is expected to be a regional rising economic powerhouse . In the fast-paced world that is Indonesia’s business scene, being able to change with the times isn’t just nice to have; it’s essential for survival. Against this ever-changing landscape, businesses that have successfully pivoted and rode the trend have thrived while those who haven’t been able to adapt have since disappeared.
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